Here’s What You Get:

• Full recordings of our 2-day customer acquisition training masterclass. Seven separate video sessions – close to 11 hours of total training.
• All templates and worksheets: Results tracker, funnel metrics tracker, SLO economics calculator… even a share funnel of one of our top performing products that you can deploy and modify.
• Get More Clients (Live Training): Access a candid, hour-long talk I gave at Dan Martell’s mastermind last year where I dove deeper into my philosophy on marketing and its place inside of the modern consulting business.
• ​Copywriting and AI (With Kevin Rogers): An absolute copywriting legend (and one of my earliest copy mentors), Kevin Rogers, gave our room an electrifying talk on practical copywriting prowess, the role of AI in helping you craft more resonant copy, and even did a breakdown of one of our sales pages. We captured every second, and we’re including it with this playbook as a bonus.

Introduction

Taylor Welch is a renowned entrepreneur and digital marketing expert who has successfully coached and assisted countless individuals in scaling their businesses. One of his foundational offerings, the “Customer Acquisition Recordings,” serves as a comprehensive resource designed to bridge the gap between business goals and proven acquisition strategies. These recordings provide insights into Taylor’s methodologies, tools, and frameworks that have been tried, tested, and are effective across diverse industries.

Understanding Customer Acquisition

Customer acquisition involves attracting and converting prospects into customers. This core function for any business encompasses various aspects, including marketing strategies, sales techniques, customer relationship management, and data analysis. The journey to effective customer acquisition is often riddled with challenges; however, understanding the underlying principles can significantly elevate a business’s success rate.

“The objective isn’t to get more customers, but to get better customers.” – Taylor Welch

What to Expect from the Recordings

The Customer Acquisition Recordings consist of a series of in-depth sessions that cover a multitude of relevant topics. Participants can expect to gain knowledge on the latest trends, techniques, and best practices within the realm of customer acquisition. Key features of the recordings include:

• Expert Insights: Direct information from Taylor Welch, whose successful strategies have been implemented by countless thriving businesses.

• Step-by-Step Frameworks: Comprehensive breakdowns of successful acquisition processes, allowing participants to replicate the strategies in their own businesses.

• Real-Life Case Studies: An exploration of actual client experiences, showcasing how different approaches to customer acquisition have led to success or failure.

• Interactive Q&A Sessions: Opportunities to submit questions and receive personalized feedback based on specific business contexts.

• Access to a Community: Join a supportive network of like-minded individuals and entrepreneurs who are also focusing on customer acquisition strategies.

Module 1: Foundations of Customer Acquisition

This module sets the stage for understanding the basic principles of acquiring customers. It includes:

• The importance of defining an ideal customer profile.

• Understanding the customer acquisition funnel and how to navigate it.

• The role of branding and positioning in attracting customers.

• Effective communication strategies that resonate with the target audience.

Module 2: Digital Marketing Strategies

In this module, participants will uncover various digital marketing strategies that can be employed to generate leads and convert them into customers:

• Content Marketing: Creating valuable content that attracts and engages potential customers.

• Email Marketing: Building effective email campaigns that nurture leads through the customer journey.

• Social Media Marketing: Leveraging platforms like Instagram, Facebook, and LinkedIn to reach and engage with the target audience.

• Pay-Per-Click Advertising: Understanding how to effectively invest in ads to maximize customer acquisition.

Module 3: Sales Techniques that Work

This module focuses on the emotional and psychological aspects of selling. Participants will learn techniques, such as:

• Building rapport with prospects to establish trust.

• Identifying and addressing objections that may arise during the sales process.

• Implementing effective closing techniques that lead to conversions.

• Using follow-up strategies to maintain relationships and encourage repeat business.

Module 4: Advanced Customer Acquisition Tactics

Designed for those ready to take their skills to the next level, this module delves into sophisticated strategies