Download Kieran Drew – Productize Your Knowledge
Here’s What You Get:
You’ll see how to build a digital product your audience is guaranteed to love and buy.
It’s a 4-module self-paced course that takes you from ‘I have no idea what to build’ to a quality product that disconnects your time from results.
Every lesson is clear, concise, and in video or written format.There’s no fluffy, generic theory.Just practical ideas from hundreds of hours of testing and refining.
You’ll even watch over my shoulder as I build my next product idea from scratch…So you can see exactly how to execute the 4 steps (without confusion).
MODULE 1: PLAN YOUR UNIQUE PRODUCT CONCEPT
Build a clear and compelling product plan in less time than it takes to make dinner.You’ll feel confident you have an idea worth investing in.A taste of what’s inside:
- Finally stop going around circles. Decide what to build, who it’s for, and why it’ll sell within the first 5 lessons
- One critical decision that turns your product from a commodity to category leader (90% of people get this wrong—here’s how to avoid it)
- How I stole a slice of a busy market from underneath my competitors’ noses using the Contrast Technique—perfect if you’re not an expert
- The PRICE Protocol: Confidently price your product without worrying about sabotaging your sales
- Use the Milestone Method to design a curriculum so compelling that it will practically sell itself
- Avoid the #1 positioning mistake that makes even good products invisible
- How I designed my product business—perfect if you ‘just want to write’…
Now you’ve got a concept, we can prove it before you build—and get paid in the process.
MODULE 2: PROVE YOUR PRODUCT
Run a ‘Transformation Test Run’ with clients.This validates your idea before you build it, and gives you the proof to sell the final version.Some of what’s included:
- How to find clients even if you have a small audience using my Pyramid Outreach Approach (I show you 9 different ways to get people interested)
- Use the Clarity Offer Blueprint to confidently pitch your idea… even if you have no proof it works!
- The only 6 questions you need to answer to sell anything to anyone (without being pushy)
- 3 critical ‘red flags’ you MUST watch out for before accepting money—never suffer with nightmare clients again
- A launch tip from a mentor that’s responsible for over $1,000,000 in sales (I say this to every client I work with… it is fundamental to success)
- Why your refund guarantee could be costing you sales, trust, and your best clients (and what to do instead)
- Deliver a Test Run so enjoyable that your clients become your biggest fans… and beg you to launch your next offer
Once you’ve taught your material live, we’ll use AI to turn your calls into quality lessons…
MODULE 3: PREPARE YOUR PRODUCT
Take your ideas from scrappy to smooth so you stand out as a trusted advisor in your niche.A few of the cool concepts inside:
- Instantly turn recorded calls into polished written lessons using AI (my prompts will save you hundreds of hours without ruining your personality or voice)
- Never fall victim to the ‘slow start, never finish’ curse using the Spaceship Strategy. Guarantee your students get going and talking about your product.
- My proven framework for writing lessons so addictive that you become people’s favourite go-to source of information (they’ll look forward to your next product!)
- 2 simple strategies to keep students energised and engaged so you get more results, proof, and (very) happy customers
- A clever way to skyrocket your completion rates so your product scales you reputation
- A 2-minute tactic to get raving reviews long before students finish your product (so you can sell more without waiting around!)
- Turn your products into relationship-builders so customers reach out to work with you… and are happy to pay premium prices
With your product material prepared, you’ll create a quality learning experience.
MODULE 4: PRESENT YOUR PRODUCT
Create a final product that positions you as premium in your niche… so you attract the authority and audience you deserve.Some of what you’ll see:
- Take your product from amateur to awesome using my Quality Product Checklist (don’t get stuck in commodity product hell)
- How I built a pro-looking home studio for under $500… in my kitchen! (no fancy spare room required)
- Create a written and video experience so good your customers will end up selling it for you
- Film with confidence using my Quality Recording Protocol—even if you hate being on camera or it’s your first time filming
- Use the ‘Signpost Strategy’ to turn a happy customer into a repeat buyer—without needing to push for sales
- Get 10x more students to leave raving testimonials at the end of your product (I’ll share the exact method I use to collect hundreds of glowing reviews)
- 4 simple editing tricks to make your videos look professional—no experience required
BONUS LIVE TRAINING:
THE EVERGREEN AND ENGINEERED MARKETING MACHINE
You’ll see the exact strategies I’ve used to make over $1,250,000 through products.This is a live bonus for this launch only.We’ll dive into marketing strategies and your questions so you can sell your products at scale.A fraction of what we’ll cover:
- Unlock 2x, 5x, or even 10x revenue—without needing a single new customer
- Make your audience say, “This is exactly what I need” before you even pitch
- Use a simple software to sell your product on autopilot—without discounts, fake timers, or shady tricks
- The only way to launch for maximum income and impact—proven across multiple 6-figure launches
- Why ‘giving value before you sell’ is sabotaging your reputation and your revenue
- How to turn one happy customer into ten with a smooth Social Proof Flywheel
- Write email sequences that make you money and make you popular (with plug-and-play templates)
You’ll also get SOPs, checklists, and templates for easy implementation.This training is delivered the day after the launch ends (Thursday 10th). You will be sent a recording.
BONUS 2: ‘PICK THE RIGHT PROBLEM’ BLUEPRINT
The secret to building great products is to pick the right problems.This blueprint will make it effortless to find ways to serve (and sell).Some of what’s inside:
My 4-Step Easy Market Research approach, including how to get AI to do 100+ hours of market research and reports in minutes.
Master the art of spotting profitable problems with the 4E diagnosis method (this’ll help you create assets your audience desperately needs)
My DM, email, and call templates for collecting great data in the least amount of time
BONUS 3: THE AI-COMPANION
Every lesson in this course comes with AI integration. It’s like having me by your side every step of the way.Plus, each prompt interviews you before it builds.So you amplify your voice instead of lose it.It will help you…
- Generate compelling names, frameworks, steps, and systems in next-to-no-time (10x your creativity without the headache)
- Make smarter and faster decisions on confusing areas such as pricing, positioning, and packaging
- Crank up your quality using the AI Quality Control assistant. Zero mistakes, zero fluff, zero refunds—without hundreds of hours of painstaking polishing
- Eliminate 80% of the boring admin work. Just copy-paste lessons and AI will build everything you need. Bonuses. Worksheets. Slides. Scripts. And more.
Speaking of boring work…
BONUS 4: THE ‘GOODBYE BORING WORK’ BLUEPRINT
I hired my assistant Vim one year ago.Since then, we’ve worked together to create a product process that takes us 1/10th the time (with 100x fewer mistakes!).I’ve packaged up the exact Standard Operating Procedures we use to create our products.She said this on our prelaunch call this week:“It’s just been so much easier. Slides, scripts, assets. I’ve just had to copy-paste most of it into AI and follow the bullets. It’s been seamless.”Inside:
Hand over your repetitive tasks to a team member—without needing to micromanage
Get clear, step-by-step instructions for lesson creation, product delivery, launch assets, and more
No team yet? Use the VA Hiring Guide to find and delegate to a capable freelancer
BONUS 5: THE PRODUCTIZE YOUR KNOWLEDGE HANDBOOK
Building a product can be overwhelming.So this handbook guides you through every step of the system, with every resource, example, and asset you need to execute with ease.Inside:
Clear worksheets for every single lesson, including video walkthroughs of me taking the material (watch me build my next project!)
Examples and real-life case studies so you can apply the advice yourself
A ‘Product Operating System’ to design and build your product from scratch
A ‘Transformation Test Run Cheatpack’ with everything you need to deliver an excellent cohort experience
Checklists, swipe files, and templates for every step of the product-building journey
Kieran Drew
Categories: Product For Sale
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