AdWords IQ Academy – Caitlin Schlichting

Step-by-Step Guide to Discovering the Secret of Google AdWords Success

Are you feeling overwhelmed by everything AdWords has to er? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.

I’ve been using Google AdWords for hundreds of clients, from national brands to startups. I know what works and what doesn’t.

Learn How to Make Killer Ads… Then Optimize Them to Make Them Unstoppable Conversion Machines

Let’s be honest… there’s a big difference between knowing how to USE Google AdWords how to use it EFFECTIVELY.

Hi! I’m Caitlin Schlichting and I’m SUPER excited to show you how to become an AdWords expert. That means going beyond the basics and showing you the real tips I use to create highly successful campaigns.

I’m Here To Help You Win!

Put AdWords to Work! Have you ever used Google AdWords and thought there is so more you could be doing with your ads? But you aren’t sure what? Then my course is EXACTLY what you need!

Even if you’re a total beginner, I’ll break down aspect of the AdWords platform so you’ll feel right at home using its MANY features.

What is Adwords IQ Academy?

I’ve Put All Of My Knowledge Into An Ever Growing Video Library

This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…

You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.

By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.

Becuase there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!

Here’s What You’ll Get:

Access to a video library with over 40 video lessons.

3 months FREE access to a private student’s only Facebook group.

3 months FREE access to my Live Account Audits.

Lifetime access to future updates & new videos.

Priority access and pricing on all future courses & events.

Take A Sneak Peek At The Content Inside The Academy!

Module 1

• The Basics – Foundation Ads Overview
• What It Is
• How It Works
• Who It Works For
• Who It Doesn’t Work For
• How And Where Do Ads Appear
• How The Auction System Works
• How Keywords Work
• Account Structure
• Writing Ad Copy
• Ad Extensions

Module 2

• Setting Up A Search Campaign
• How To Set Up An Account
• Using Google Keyword Planner
• Exploring the AdWords Interface
• How To Create Your First Campaign
• The Process of Creating Ads

Module 3

• Setting Up Your First Campaign
• Fundamental Thinking And Outlining Before You Begin
• Choosing Your Campaign Type
• Ad Design Basics
• Traps To Avoid

Module 4

• Setting Up Shopping Ads
• How to Set Up Your First Shopping Campaign
• Create Product Groups
• Setting Your Bids
• Adding Negative Keywords

Module 5

• Setting up Gmail Ads
• Getting Started With Gmail
• Why Gmail is So Powerful
• Growing Your Audience

Module 6

• Landing Pages
• Setting Up Your Lead Generation Landing Pages
• Find A Solution
• Template’s That Convert

Module 7

• Tracking & remarketing
• Analytics
• Conversion Tracking
• Phone Call Tracking

Module 8

• Monitoring, Optimization, And Reporting
• Search Term Reports
• Auction Insights
• Location Reports
• How To Calculate ROI
• Setting Up Experiments
• Monitoring Quality Score
• Keyword Optimization
• Bid Optimization
• Analyzing Opportunity

LET ME INTRODUCE MYSELF