Brian Casel – Productize 2020

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Own a Productized Service Business That Scales.

What is a productized service?
From your customer’s perspective a productized service ers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.

From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture.

No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

And with that promotion come these perks:

Scalability

Create a service model designed for growth. Earn more as your business grows.

Remove yourself

Design systems and automation so your business can run without you.

Get paid, even on days

Detach your work from your time. Create a business that produces on its own.

Own an asset

Build a business that not only pays the bills, but grows in value.

Focus on the big picture

Work “on” your business, not “in” your business.

Steady, reliable income

End the feast and famine cycle for good. Grow your baseline income month after month.

Learn and level up with the definitive course and community for Productized Service owners.

30+ self-paced video lessons
Comprehensive training for starters and seasoned founders alike. Whether you’re launching your first idea productized idea or you’re deep into scaling mode, this guide is for you. It delivers both strategic high-level guidance and actionable, step-by-step tactics.

Topics include:

Planning & Execution
Systems & Processes
Positioning
Onboarding
Value Propositions
Hiring
Pricing & Business Models
Marketing Funnels
Getting First Clients
Sales Process
Building Traction
Metrics & KPIs
Productized Consulting
Standardizing
Expansion
And more…

https://productizeandscale.com/join/

Download files size: 3.20 GB

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