Here’s What You Get:

What’s Included

In These Lessons You’ll Master:

• The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound

• 9 Voice Types and video examples of each in action

• Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)

• The one book all journalists use and how it shapes voice

• 6 key sections of The Codex Persona and how to develop them

• How to use artificial intelligence to analyze writing

• 2 worksheets you can swipe and deploy instantly to get (and track) better feedback

• How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)

• Why traditional pricing models don’t work for the Codex and what to do instead

• How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)

…And how to create a brand voice from scratch — a highly desirable and profitable skill!

(Plus, it’s insanely fun!)

Justin Blackman