What You’ll Learn:

Module 1

Your Star Offer

In the STAR Offer module, you how to craft your launch offer from with our STAR framework.

You’ll discover how to ensure your offer delivers transformative outcomes and is tailored to the needs of your ideal audience.

The module will guide you in creating repeatable results and choosing the perfect offer to launch.

By the end, you’ll have a market-ready offer, fully prepped and ready to set you apart and drive sustainable growth.

Module 2

Your Launch Plan

In the Launch Plan module, you’ll get crystal clear on your launch goals and how they align with your dream business and life.

We’ll guide you through every phase of your launch, from warming up your audience to keeping the momentum post-launch.

You’ll create a detailed, step-by-step plan that includes all the timelines and key activities.

By the end, you’ll have a solid launch plan that’s ready to take off and make your offer shine.

Module 3

Audience Strategies

In the Audience Strategies module, you’ll learn to build trust and convert your audience at every stage of your launch.

We’ll cover how to attract new potential clients, warm them up with valuable content, and create a connection that leads to conversions.

The module guides you in developing tailored strategies for cold, warm, and hot audiences, ensuring your messaging resonates and drives action.

By the end, you’ll have a comprehensive plan to engage your audience and turn them into loyal customers.

Bonus

The Newsletter Growth Masterclass

In the Newsletter Growth Masterclass, you’ll learn how to prioritize and build your email list to drive consistent revenue and deepen client relationships.

We’ll cover everything from creating high-value freebies that attract sign-ups to amplifying your newsletter’s reach through social media, website pop-ups, and strategic collaborations.

You’ll also discover effective reward tactics to keep your audience engaged and loyal, and how to expand your email ecosystem with segmentation and automated workflows.

By the end, you’ll have a robust, growth-focused newsletter strategy that propels your business forward.

Bonus

Own Your Sales Page Workshop

In the Own Your Sales Page bonus class, you’ll master the art of creating a compelling sales page that converts visitors into customers.

We’ll guide you through essential elements such as crafting irresistible headlines, writing persuasive copy, and incorporating powerful calls to action.

You’ll also learn how to optimize your page for search engines and user experience.

Plus, with our curated ChatGPT prompts, you’ll be able to generate engaging content quickly and effectively.

By the end, you’ll have a high-converting sales page that drives sales and showcases your offer’s true value.

• Always-On Community

  Connect with fellow creative entrepreneurs in our vibrant Geneva community.

  Share experiences, seek advice, and build meaningful relationships that help you take your sales to the stratosphere.

• Guest Experts

  Engage with LYOW alumni and industry experts who provide valuable insights and practical tips to elevate your launch strategies.

• Launch Review Sessions

  Get detailed feedback on your launch plans and executions from Kelsey each quarter, helping you moonwalk your way to more leads.

• Live Q&A Sessions

  Join live monthly Q&A sessions where you can ask questions and receive real-time answers from Kelsey.

• Challenges

  Give your campaigns a boost with community-driven challenges that push you to apply new strategies, learn from others, and celebrate your wins!

• & So Much More

  Included in your LYOW purchase, The Launchpad has a wealth of resources, networking opportunities, and continuous support in The Launchpad community, all designed to support you in the launch process.

  

Kelsey McCormick